WECR-FM, a radio station at 102.3 FM licensed to Beech Mountain, North Carolina
After buying WJTP in 1996, Steve Rondinaro's Rondinaro Broadcasting changed that stations's call letters to WECR and started WECR-FM, along with buying WXIT.
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On February 24, 2013, WECR-FM changed their format from adult contemporary Mix 102.3 to country, simulcasting WMMY 106.1 FM.