The original plan by Bingham Sr. was for Barry Jr. to control the family's broadcast properties, WHAS (AM), WHAS-FM and WHAS-TV, as well as the Standard Gravure rotogravure print plant.
He also founded WHAS-TV, the city's second television station, and founded the WHAS Crusade for Children, a telethon broadcast on both the radio and television stations that today collects more than USD 6,000,000 each year for local children's charities.
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Bingham's family owned a cluster of influential media properties — The Courier-Journal and The Louisville Times newspapers, plus WHAS Radio and WHAS Television.
By 2002, the event had grown to 85 registered balloons, and WHAS-TV 11, a local television station in Louisville, featured the evening Balloon Glow during its prime time broadcast.
Hayloft Hoedown was also the name of a long-running local program on WHAS-TV in Louisville, Kentucky from 1951–1969, which was revived briefly on WLKY-TV in 1971.
Petrovich began as a reporter for WHAS-TV in Louisville, Kentucky before moving on to become assistant News Director for WDIV-TV in Detroit, Michigan.
Harm was a frequent guest on the radio call-in show Metz Here, hosted for many years by Milton Metz on Louisville's WHAS-AM.
During this time, both shows were headquartered at WHAS in Louisville, Kentucky.
The station uses a very complex directional array to protect adjacent clear-channel stations WHAS in Louisville and CJBC in Toronto.