Jason Whitlock, Bill Maas, and Tim Grunhard, who were a part of the first years of WHB programming, were hired by KCSP.
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WHB's popularity increased as songs on the Top 40 began to include rock and roll hits by Elvis Presley, Bobby Darin, and The Beatles.
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Jason Lee Whitlock (born April 27, 1967, in Indianapolis, Indiana) is a sportswriter for ESPN, and a former columnist at the Kansas City Star, AOL Sports, and Foxsports.com, as well as a radio personality for WHB and KCSP sports stations in the Kansas City area.
With Sweeney liquidating his assets following the 1929 financial crisis, the Cook Paint and Varnish Company acquired WHB from Sweeney on April 4, 1930.