On January 17, the station switched to a recording of a heartbeat, with announcements every two minutes that the new format would finally begin the next morning.
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Having gone on the air in November 2011, right around Thanksgiving, it originally broadcast a radio format of all Christmas music, ranging from country to pop, to long-time classics, and even comedy ("Leroy the Redneck Reindeer", "Santa Looked a Lot Like Daddy", "Christmas Don't Be Late", "The Twelve Pains of Christmas").