The company was founded in 1958, and has since provided tires for use in series sanctioned by IHRA, ARCA, CRA, NASCAR, IMCA, WISSOTA, SCCA, AIS, and Lucas Oil Late Model Dirt Series.
This would have been impossible, as the Titanic sank in 1912, three years before construction on the dam that formed Lake Wissota began.
At the age of 18, he took the feature win at the Silver 1000 in Proctor, Minnesota and the WISSOTA 100 at Cedar Lake Speedway which garnered him large attention in the WISSOTA region.