Prior to that time, ABC programming was only available to area residents either during the off-network hours (via tape delay) on WMAZ or on affiliates from nearby markets such as Atlanta's WXIA (later WSB-TV) or Columbus' WTVM.
On October 3, 2013, WMAZ-TV announced that it will carry The CW on a new sub-carrier, the new channel was launched on October 14, 2013; also with the launch of WMAZ-DT2, it replaced the cable-only CW Plus affiliate "WBMN" and took its place on Cox Cable channel 3.