In May 2007, Multicultural took over WMFP, and switched the station to a mix of infomercials and home shopping network Gems TV; the Gems TV affiliation was dropped a year later.
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WMFP maintains studio facilities located on Lakeland Park Drive in Peabody, and its transmitter (which is shared with radio station FM-128) is located in Needham.
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Initially, the station broadcast approximately eight hours per day of programming, operating its transmitter from a hill behind the Baldpate Hospital in Georgetown.
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In September 1992, a new broadcast antenna was mounted via a Sikorsky sky-crane helicopter on top of One Beacon Street in Boston.