Initially the station was to be WIDG-FM and be automated and be called "Big Country-102 FM." TM Programming was hired to consult the station; they felt that the "Big Country" name was too "hickish" and insisted on something "slicker." General Manager Rick Stone held a "name the FM" contest in which the winner would win a Big Mac sandwich from McDonald's.
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It has been reported, for example, that Benson would order his staff to edit "Dueling Banjos" by Eric Weissberg and Steve Mandell out of the TM reels with a razor blade and a marker because of the song's association with a movie (1972's Deliverance) featuring sodomy; however, the staffers sometimes reportedly slipped the song in anyway just for laughs.