Despite the station's low-power status, its location near Lake Michigan assures amplification of their signal across the lake into the Milwaukee market within the Port Washington and Sheboygan areas (Milwaukee itself is served by analog low-power station WBWT-LP on Channel 38).
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The station has had several minor network affiliations throughout its history, and currently affiliates with My Family TV; this is a duplicative affiliation within the Grand Rapids market, as WLLA (Channel 64) also carries that network over their 64.1 subchannel.
That station was never built (Muskegon has its own station, WMKG-CA, which fulfills this purpose).
WMKG-CA |