Owned by Sun World Broadcasting, WSWB produced children's programing (Uncle Hubie's Penthouse Barnyard), and aired reruns of such shows as Batman, Bugs Bunny, Popeye, Green Acres, Mister Ed and Lost In Space.
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WOFL was noted for initially providing "hip" white Ford Mustangs for its news crews.
The first editors came from Carnegie Mellon University and University of Pittsburgh, and included Sonni Abatta, now a lead news anchor at WOFL-TV in Orlando.