In addition to its main studios, there is a bureau in Gaylord on West Main Street.
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At the time, the only television station in that area had been private CBC Television affiliate CJIC-TV.
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At that point, the station joined WLUC, Saginaw's NBC affiliate WEYI-TV and (to a degree) Toledo, Ohio's NBC affiliate WNWO-TV as part of Barrington's family of stations in and around Michigan.