Fowler and his morning-show competition at WFLA (first Jack Ellery, then Dick Norman) swapped ratings victories, while Bob Lassiter won his timeslots in every Arbitron ratings book with double his competitors' numbers before departing for WFLA in September 1987.
At WPLP he ended each show by saying "Behave yourselves", and playing "Take It To the Limit" by The Eagles; at WLS, he signed off with, "Love you, Chicago"; in his final years at WFLA he closed by playing an extended version of The Blues Brothers' "Sweet Home Chicago" as he continued speaking or answering phones, then finally playing a tape of a caller saying "That's it?...We're done?...well, have a good night then."