The launch by TBN of WWRS from Mayville did not affect W16BS as that station's signal was blocked by the Kettle Moraine range east of Fond du Lac, blocking any signal from entering Sheboygan and leaving TBN to continue to operate W16BS.
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Several factors influenced the sale of the station, including a declining audience via antenna for TBN's translator stations, and the signals of religious stations WTLJ and WLLA from Western Michigan being easily receivable during the summer months in the Sheboygan area.
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FCC records indicate that the station returned to the air on channel 29 as W29DJ on March 6, 2008, but from a different transmitter located south of Random Lake east of Highway 57, which does not actually cover Sheboygan, and instead broadcasts to communities in southeast Sheboygan County and northeast Ozaukee County.