The two stations merged in 1929, and WREC moved to studios in the basement of the Peabody Hotel in downtown Memphis, where it would remain for over 40 years.
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In the fall of 2006, WREC assumed the broadcast rights for the football and basketball teams of the University of Memphis.
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CST on WREC, were reserved for the city government, in particular Mayor W. W. Herenton and House Speaker Jimmy Naifeh, whom he routinely referred to as "King Willie" and "Neanderthal Naifeh" for their alleged abuses of government and ethical violations.
However, some parts of Southeastern Missouri could not receive channel 3's signal clearly, presumably because WSIL had to conform it to protect WREC-TV (now WREG-TV) in Memphis, Tennessee in the next market to the south.