After Friday the 13th, Bartram directed and choreographed local theater productions, made costumes for numerous productions and did voice work for local businesses including WSET in Lynchburg, Virginia.
The transmitter for the Lynchburg-Roanoke market ABC television network affiliate WSET-TV is located approximately 2.8 miles SSE of the town center.
Accordingly, channel 13 moved its transmitter and tower to Evington, Virginia in 1954 in an attempt to better serve Roanoke and the western part of the market.
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For most of its first 30 years on the air, channel 13 provided spotty coverage to the western part of the market because it is sandwiched between WLOS-TV in Asheville, North Carolina and WOWK-TV in Huntington, West Virginia.