In 1996, Big Dog 95 began stunting with Led Zeppelin's "Stairway to Heaven" and Elton John’s “Rocket Man.” A few days later, the station was relaunched as “Modern Rock 95-7, The Rocket,” featuring an Alternative rock format with the newly syndicated, and locally popular, Bob & Tom Show anchoring mornings.
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The station went head-to-head against the market’s long-established country leader, K105.
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As a result, Artistic Media Partners decided to swap WSHP's signal with co-owned country station WLFF in order to gain rights for being the flagship station for Purdue Men’s Basketball and Football.