WSJS had the NFL Carolina Panthers and the NBA Charlotte Hornets, but the NBA lockout gave WSJS a reason to add the team's games later in the season.
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The station at first was owned by a subsidiary of Piedmont Publishing (publishers of the Winston-Salem Journal and Twin City Sentinel, along with WSJS radio – 600 AM, and 104.1 FM, now WTQR) and Hollywood star Mary Pickford and her husband Charles "Buddy" Rogers.