On January 10, 2008, it was noted that the station had dropped country and was simulcasting sister station WQSO 96.7 (oldies) with WUBB's website stating "Coming Soon! Sports Radio" with a link to MSN's Fox Sports page, implying that the new format would be Fox Sports Radio, seeing as the station is owned by Clear Channel Communications, which, in turn, owns Fox Sports Radio.
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On October 9, 2012, the station flipped to "95.3 The Coast--We Play Everything", launching with Journey's Don't Stop Believin'.