After seven years of mediocre ratings against the dominant adult contemporary station, WTCB, the station flipped on August 16, 2005 to variety hits as "Steve FM" (rumored to be named for then-new University Of South Carolina football coach Steve Spurrier, even though he is affiliated with WISW.).
WTCB building structure was inspired by the shape of a boat surrounded by the Mediterranean Sea, and created by American architect Henry N. Cobb.