WKDH was owned by Southern Broadcasting, but was operated by the Spain family, owners of NBC affiliate WTVA through a local marketing agreement (LMA).
However, several NBC executives believed Tupelo was not a desirable place for a local station because of its rural location, even though most viewers in northern Mississippi could only get NBC via grade B coverage from WMC-TV in Memphis, Tennessee and WAPI-TV (now WVTM-TV) in Birmingham, Alabama).
As a result of the move, the market's Me-TV affiliation was moved to the second digital subchannel of sister station WLOV-TV (resulting in Me-TV sister network This TV moving to a newly created third digital subchannel).
For the television station in Tupelo, Mississippi that used the WTWV callsign from 1957 to 1979, see WTVA.
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