It was founded by Lexington area businessman Roy White and Reeves Broadcasting along with WBLG radio (AM 1300, now WLXG), and was the third commercial television station to begin broadcasting in the Lexington market.
After WTVQ moved to channel 36, several organizations were petitioning for a license to broadcast on the channel 62 frequency, in the hopes of making it the fourth television station broadcasting out of Lexington (aside from KET).
Its transmitter is located in Southern Lexington near Hamburg Pavilion on WTVQ-DT's tower.