(Fomer competitor WBTS did not compete directly with WHTA until 2001 when it gravitated its top 40 format from pop to rhythmic, two years after it launched.) Thus, it was the only pure hip hop and R&B station based in Atlanta for the first five years on the air.
From 1998 to 2012, WVEE had been home for Frank Ski and Wanda Smith in the Morning (originally named The Frank Ski Morning Show), when Ski took over the reigns from Mike Roberts and Carol Blackmon when Roberts retired and Blackmon left radio temporarily (now at WAMJ/WUMJ).