The station signed on October 15, 1965 as WEMT under the ownership of Downeast Television, an ownership group that included Melvin Stone, owner of WGUY (1250 AM, later WNSW on 1200 AM; now defunct) and Rumford's WRUM, and Herbert Hoffman, owner of WBOS-AM-FM in Boston.
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WVII suffered a transmitter failure on February 9, 1995 due to a fire, knocking the station off-the-air in the middle of the 6 p.m. news, during a Bangor Hydro Electric advertisement.
However, it is carried on cable and satellite television as far away as Skowhegan and Bar Harbor; additionally, its carriage on the WVII subchannel gives the station full-market over-the-air coverage.