On June 4, 2007, WWL-TV began producing airing a half-hour 9 p.m. newscast for WUPL called My54 Eyewitness News at 9 to compete against WVUE's longer established hour-long in-house newscast and a WGNO-produced half-hour 9 p.m. newscast on CW affiliate WNOL-TV.
Until then, the only areas of the state to receive a sole ABC affiliate were the northwest (from Memphis' WHBQ-TV) and the Gulf Coast (from WVUE in New Orleans).