Media Whores Online, also known as mediawhoresonline.com or The Horse or often just MWO, was a liberal American political webzine that operated as a media watchdog.
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The Heartland Messenger is a monthly watchdog newspaper written by and for the people of Douglas, Sarpy, and Cass counties in the U. S. State of Nebraska, and Pottawattamie county in Iowa.
In 2006, Naidoo became the media manager and spokeswoman for CHOICE, an Australian independent consumer watchdog.
Brent Bozell of the watchdog Media Research Center(widely viewed as conservative) speculated that the story was done hastily because it feared the embarrassment of an imminent New Republic article reporting on internal dissension about the story.