The project received wide coverage in US media, including such venues as The Wall Street Journal, Forbes.com, Newsweek and NPR's radio show "All Things Considered".
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Jimmy Wales — founder and Chair of the Board of Trustees of the Wikimedia Foundation, a non-profit corporation that operates the Wikipedia project, and several other wiki projects.
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Along with Pearson, the project's four core sponsors include research institutes of the MIT Sloan School of Management and the Wharton School of the University of Pennsylvania.
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Yoram (Jerry) Wind is The Lauder Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania.
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The wiki book was featured in a November 28, 2006 broadcast of NPR's All Things Considered.