It includes national brands and advertising agencies including Procter & Gamble’s Pantene, Relativity Media, Discount Tire Company, Nuance Dragon Naturally Speaking, Lisa Hoffman Beauty, and Grey New York.
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In addition, Cesari Direct, who created WiO’s TV spots have added some of their clients to the launch including Rug Doctor and The Juiceman.
The featured rappers, Wio-K and IRS (Korry Deez and Black Cat) from Scarborough's Monolith crew, were chosen by Kardinal, because he used to hang out with them, and musically, they were as hyper as he was.