After military service in World War II, Cole took various jobs in the publishing industry, serving as publicity director at Alfred A. Knopf, publicity director and editor at Simon & Schuster, and publisher of William Cole Books at Viking Press.
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Many of his books were honoured by the American Library Association, including I Went to the Animal Fair: A Book of Animal Poems (named a notable book of 1958, and on the List of Notable Children's Books of 1940–1959), Beastly Boys and Ghastly Girls: Poems (named a notable book of 1964), and The Birds and Beasts Were There: Animal Poems (honoured in 1965).
William Shakespeare | William Laud | William Blake | William | William III of England | William Morris | Nat King Cole | Cole Porter | William McKinley | William Howard Taft | William Ewart Gladstone | William the Conqueror | William S. Burroughs | Natalie Cole | William Shatner | William Faulkner | William Randolph Hearst | William Wordsworth | William Tecumseh Sherman | William Hogarth | Prince William, Duke of Cambridge | William Penn | William Jennings Bryan | William Gibson | William Wilberforce | William James | William Makepeace Thackeray | Fort William | William Hanna | William Hague |