Retailer Joe Field (of Flying Colors Comics and Other Cool Stuff) and his partner Mike Friedrich owned and operated the convention for fifteen years.
In a joint panel at WonderCon 2000, Busiek (then writer of the Avengers title) and Mark Waid (then writer of the JLA title) stated they had nearly come to an agreement to begin the crossover within the regular issues of the respective titles but the two companies could not come to a business arrangement.
At the 2006 WonderCon in San Francisco, Allred announced that Madman the Movie was in pre-production and hoped to begin filming before the end of the year.