Word association research started as a psychological science with Darwin's cousin, Sir Francis Galton, who thought that there might be a link between a person's I.Q. (intelligence quotient) and word associations.
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For example, James Vicary, working in the 1950s, tested the word 'lagered' for a brewing company.
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Carl Jung theorized that people connect ideas, feelings, experiences and information by way of associations....
Association football | association football | Forward (association football) | Goalkeeper (association football) | Defender (association football) | National Basketball Association | American Association for the Advancement of Science | Association of Tennis Professionals | American Library Association | World Boxing Association | National Collegiate Athletic Association | American Association | American Heart Association | National Association of Intercollegiate Athletics | National Rifle Association | International Development Association | National Association for the Advancement of Colored People | American Bar Association | Philippine Basketball Association | American Medical Association | International Air Transport Association | World Hockey Association | Women's Tennis Association | Gaelic Athletic Association | Substitute (association football) | Progressive Conservative Association of Alberta | American Association (19th century) | Microsoft Word | defender (association football) | American Association (20th century) |
For example, in his book Brand Sense (Kogan Page, 2005) Martin Lindstrom quotes extensive word association research carried out by Millward Brown demonstrating the strong link between the words “magic” and “kingdom” and Disney.