World Bicycle Relief, which specializes in large-scale, comprehensive bicycle distribution programs to aid poverty relief and disaster recovery initiatives in developing countries around the world, includes among its sponsors such notable companies as Accell Group, Bicycle Technologies International, Giant Bicycles, GT Bicycles, Quality Bicycle Products, Shimano, SRAM Corporation, Specialized Bicycle Components, and Trek Bicycle Corporation.
Also, on 29 May 2008, Bruyneel joined the Board of Directors of World Bicycle Relief.
In partnership with World Vision, Trek Bicycle and local government, World Bicycle Relief provided 24,3676 bicycles in Sri Lanka to men, women and children in greatest need following the 2004 Indian Ocean tsunami.
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World Bicycle Relief was created in 2005 by SRAM co-founder and Executive Vice President F.K. Day following the December 2004 Indian Ocean tsunami.
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