In late-1989, Mark Gonzales approached Rocco with the desire to be involved in his own company.
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In September 1993, Rick Howard defected with seven other riders from the fold of World Industries and started Girl.
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In 2007, Whyte House Productions released The Man Who Souled the World, a documentary about Steve Rocco and the creation of World Industries, as well as his other skateboard related companies and ventures.
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In March 2005, Plan B was resurrected by team member and part-owner, Danny Way.
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