Evan Robinson worked on the game and graphics code (which was adapted from code written by Dan Silva for an internal EA editor named Prism, which eventually became Deluxe Paint) for WTG, while Nicky Robinson created the editor and Paul Reiche acted as game designer and artist.
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When Richard Hilleman and Scott Orr turned the initially unsuccessful Madden franchise into a hit in 1991 the company created the separate EA Sports brand.
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