The station is named (in tribute) for XERB-AM ("The Mighty 1090"), the famous 50,000 watt Mexican "Border Blaster" radio station from which famous disc jockey Wolfman Jack (the late, Robert Weston Smith) broadcast in the mid-1960s and early 1970s.
In 1973 the border blaster XERB became world famous when George Lucas featured the station as the source for the musical soundtrack of his motion picture American Graffiti.
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That station continues to broadcast today with the call sign XEPRS.