Tittle and Berman weren't the only ones to profit from the famous image, Pittsburgh player John Baker (who hit Tittle right before the picture was taken) ran for Sheriff in his native Wake County, North Carolina, in 1978 and used the photo as a campaign tool.
It is generally accepted that the paper would have won a Pulitzer in 1964 but chose not to run the iconic Y.A. Tittle picture that one of its photographers took at Pitt Stadium.