Yannis Spathas | Yannis Bezos | Yannis Philippakis | Yannis Kyriakides | Yannis Behrakis | Joseph Bakos |
Research by Yannis Bakos and Erik Brynjolfsson found that bundling was particularly effective for digital "information goods" with close to zero marginal cost, and could enable a bundler with an inferior collection of products to drive even superior quality goods out of the market place.