In 2010, they launched a £5 million advertising campaign, created by Bartle Bogle Hegarty, featuring the Yeo Valley Rap, using commercial breaks in The X Factor finals, which went viral.
Originally, the rap was just an advertising campaign for Yeo Valley Organic.
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"Yeo Valley Rap" is an advertising campaign for the family-owned farming and dairy company, Yeo Valley Organic by the "Yeo Valley Boyz", which features Mr George and Lisa Roxanne.
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