MacKichan writes a lot of his own material, and won a Brit Award for the 2004 song Your Game after it became a hit for Will Young.
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Marcus Rivers (portrayed by child-actor Bobb'e J. Thompson) is a fictional 12 year-old character that was used by Sony Computer Entertainment America as part of their Step Your Game Up advertising campaign for the PlayStation Portable and PSPgo consoles in North America, much like the PlayStation 3's "It Only Does Everything" advertising campaign commercials with Kevin Butler.
On the airing of MTV's Making the Video episode for "Spit Your Game", it was announced that this will be the last video ever to be in dedication of The Notorious B.I.G. Yung Joc, Jody Breeze, Big Gee, Layzie Bone, Wish Bone, Swizz Beatz & Sleepy Brown made an appearance on the video
The song also has been sampled itself by the Beastie Boys on their song "Putting Shame in Your Game" and "Natalie's Rap" by The Lonely Island and Natalie Portman.