The town was originally called Opatkowice; its name was changed in 1558, in honor of the village of Zakliczyn, Myślenice County, which was ancient seat of the Jordan family, Trąby coat of arms.
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In 1557, local nobleman Spytek Wawrzyniec Jordan of Trąby coat of arms (the owner of Melsztyn) purchased Opatkowice from the Tyniec Abbey, and on July 17, 1557 in Vilnius, King Zygmunt August allowed Jordan to establish a Magdeburg rights town, located at the foot of the Melsztyn Castle, on the right bank of the Dunajec, in the location of the village of Opatkowice.