This mainstream push has made them relatively common apparel at major sporting events, and created internationally recognized personalities out of The Green Men, two fans of the Vancouver Canucks NHL team.
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Jaskins company founder Josh Gaskin says their origins are unclear, pegging the first usage with It's Always Sunny in Philadelphia.
Although Benedict was criticized for not discriminating among historical developments in the country in her study, "Japanese cultural critics were especially interested in her attempts to portray the whole or total structure ('zentai kōzō') of Japanese Culture", as Helen Hardacre put it.