Initially the brothers focused on the revival of traditional home-made arak, the Lebanese spirit made from wine and aniseed, often likened to Turkey's raki and Greece's ouzo.
Thai basil (O. basilicum var. thyrsiflora) is a common ingredient in Thai cuisine, with a strong flavour similar to aniseed, used to flavour Thai curries and stir-fries.
Nowadays, they include sugar and are flavoured with mint, lemon, or aniseed.