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This stretch of road has witnessed massive growth in the early 2000s (decade) with the construction of numerous big box stores as a result of the growing popularity of nearby Lake Norman and the local NASCAR racing culture.
Further big box store development in the 1990s and 2000s initially spurred by the establishment of the province's first big box store (a Sobeys supermarket) in the vicinity of the mall has seen stores such as Canadian Tire, Future Shop, and Walmart Canada locate in the area.
Following the G.E.M. discount model, Koffler later opened one of the first "big box" store chains, Shoppers Drug Mart.