X-Nico

2 unusual facts about branding


Co-branding

An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the dashboard of one of their newly introduced Dauphine's into a work of art.

The MobileStore

In March 2007, The Essar Group, the promoters of The MobileStore, entered into a Co-branding Agreement with Richard Branson's Virgin Group.


AmerTek

AmerTek's branding is found on Deadshot's bullet shell in the trailer for the video game, Batman: Arkham Origins.

Axis41

Axis41 has been a partner with Adobe since 2011, developed web elements for Outside Magazine, redesigned the branding for Datatel and Sunguard when they merged and to form Elucian, and became the agency of record for Iron Mountain in 2012.

BBM Canada

In late December 2011, after exhausting all non-court remedies to rectify the situation, BBM Canada has asked Research in Motion to cease using the BBM acronym to describe the BlackBerry Messenger service, or finance the cost for BBM Canada to change their branding in exchange for the use of the BBM, or face further legal action.

Christmas on a Rational Planet

It also contains the first casual reference to the Faction Paradox, which become an important element in the BBC books Eighth Doctor Adventures and subsequent spin-off series, and an explicit explanation that the mark carried by the Third Doctor during his exile on Earth was a branding used to distinguish criminals by the Time Lords (in reality, this mark was a tattoo of a cobra that Jon Pertwee picked up while serving in the Royal Navy).

CJMX-FM

In addition, most of the '80s hits were reduced, all pre-1979 hits faded and has also retained the "EZ Rock" branding.

Club Kidsoft

The company produced one of AOL's first retail stores, and set the standard for a very early version of -e-commerce and branding of digital media.

Crimetime Saturday

However, the branding is only listed by industry sources as a placeholder for the time slot, and not as an official on-air branding for night.

Demmette Guidry

His work as a marketer includes overseeing and managing the fiscal success of multimillion dollar marketing and branding campaigns for superstars like Will Smith, Lauryn Hill, Beyoncé, Wyclef Jean, Nas, Mariah Carey and Jermaine Dupri.

Dennis Mannion

While working for the Ravens organization he oversaw the development of TV and radio shows focusing on the team, expanded Ravens branding opportunities and revenue streams, and brought such events as the 2000 and 2007 Army-Navy Game to M&T Bank Stadium.

Exit row

A few airlines have gone to branding exit row seats as a premium economy product - on Virgin America's A320, the exit rows (as well as bulkhead seats) are considered "Main Cabin Select" where meals, alcohol, pay-per-view movies and a higher baggage allowance are all included.

Faith branding

Mara Einstein, the author of Brands of Faith and Phil Cooke, the author of Branding Faith both describe the ways that faith branding is used throughout the world and how successful this type of marketing can be when you do the steps correctly and follow the plan.

Fashion victim

Extreme examples of this type of branding are found among accessory manufacturers such as Versace, Gucci and Burberry, scent manufacturers such as Chanel and Guerlain and watch manufacturers such as Rolex and Bulgari.

FF Dax

The typeface was adopted in the United Kingdom by David Cameron in 2005 as part of the branding for his campaign for leadership of the Conservative Party.

Funmilayo Olayinka

She later became Head, Brand Management & Corporate Affairs, thereby leading the Team responsible for delivering a compelling Brand proposition and re-branding of the United Bank for Africa which helped to drive the bank’s business strategy & added value to the total image of the Brand.

GameAccount

Major bookmakers were signed up such as William Hill, Sportingbet and Paddy Power on whose sites a new product 'tab' called 'skill' was offered under their branding.

Gus the groundhog

Gus has also appeared dressed in both Philadelphia Eagles and Pittsburgh Steelers uniforms with other similarly uniformed men in a licensed co-branding with those two National Football League teams, as certain instant games are branded for those teams.

House of Freedoms

In February 2006, two months ahead of the general elections of 2006, UDC secretary Lorenzo Cesa and others protested against the inclusion of neo-fascists such as Adriano Tilgher, Roberto Fiore, Alessandra Mussolini, Gaetano Saya and Pino Rauti in the alliance, branding them impresentabili (unsuitable).

Integrated digital platform

Ideally it is an integrated marketing and sales solution that includes branding, WOM (Word Of Mouth) and sales.

Jamie Sasson

Among her latest works are the role of Paula Uriarte in Corazón Valiente, a Telemundo Studios production, and Erinnia in Erinnia, a series of interactive videos produced as an advertising and branding project for Fiat.

John Bell Williams

After the Supreme Court issued its Brown v. Board of Education ruling on May 17, 1954, which outlawed racial segregation in public schools, Williams made a speech on the House floor branding the day 'Black Monday'.

Justin Burnett

Additionally, Burnett also worked with Walter Werzowa at Musikvergnuegen from 2000-2005 on many commercials, movie trailers and network branding projects.

Kana

Katakana is also used to represent onomatopoeia and interjections, emphasis, technical and scientific terms, transcriptions of the Sino-Japanese readings of kanji, and some corporate branding.

KKIC

CKKI-FM, a radio station in Kahnawake, Quebec, Canada that uses "KKIC" as a branding

Lebara Group

In November of that year it signed a global deal to distribute Nokia handsets, with Lebara branding including a ringtone by Indian composer A. R. Rahman.

Margo Chase

She has designed logos for Buffy the Vampire Slayer (as well as the web site) and Angel; her company has been involved in the "branding" of numerous entities, such as Target stores; Chase design has worked for such Hollywood notables as Cher, Madonna and the Tejano crossover singer, Selena; her articles and interviews appear in magazines such as How and Create.

MoneyForce

The ethos and branding is built around the concept of getting 'MoneyFit' with MoneyForce and the MoneyForce website is fronted by former Olympic gold medallist Dame Kelly Holmes.

MS Pride of Kent

Her onboard facilities include (amongst others) several lounges, a self-service cafeteria "The Food Court" (the former company branding for this facility was 'International Food Court'), 2 'Costa Coffee' cafés (one previously operated as Cafe Olliveto's until 2004), a Langan's Brasserie restaurant, a French duty-paid shop ("Offshore Shopping") and a bar previously branded as "Silverstones Sports Bar".

Music on hold

A survey of more than 2,000 UK consumers commissioned by audio branding specialist PH Media Group revealed 70% of consumers are put on hold for more than 50% of their calls.

Naked Juice

The packaging design changed with a re-branding across the Naked Juice line in 2005, which was credited in part for helping Naked Juice pass the former industry leader in terms of annual retail sales, Odwalla.

One-liner

Tagline, a variant of a branding slogan typically used in marketing materials and advertising

Pennzoil

This hasn't happened, but the three company-owned Pennzoil gas stations in the New Castle, Pennsylvania area began co-branding themselves with 7-Eleven in 2003, with more emphasis placed on the 7-Eleven brand name than Pennzoil itself.

Persona Communications

The company's PersonaTV division operated local cable community channels in the markets Persona serves, although the channels' branding varied depending on the market.

Philmont Training Center

In the evening families gather together for dinner and evening programs including crafts, games, sing-alongs, hoedowns, western themed picnics with branding, and campfires at the beginning and end of the week.

Polybahn funicular

In 1976 the Union Bank of Switzerland, then known in German as the Schweizerische Bankgesellschaft or SBG, rescued the Polybahn, branding it as the SBG Polybahn.

Ranch sorting

Ranch sorting is a western-style equestrian sport that evolved from the common ranch work of separating cattle into pens for branding, doctoring, or transport.

Reseller web hosting

In many cases, resellers are able to establish their own branding via customized control panels and servers.

Robert Elstone

He was involved in the creation and branding of both the Scottish Premier League and the Super League and at the time said: "We worked on the formation of the SPL from cradle to the grave, it was long and ground-breaking, and very rewarding.

Tricoastal records

Tricoastal Records is an American record label, founded in 1986 by Jacomo Versani The label's focus has been developing and branding artists by capitalizing on the Internet, as well as unique marketing tactics that reach into the areas of

Volkswagen Amarok

The name 'Amarok' was developed and researched by branding agency Interbrand on request from Volkswagen.

WFLA

WFLF-FM, a radio station (94.5 FM) licensed to Parker, Florida, United States, which uses the branding Fox Newsradio 94.5 WFLA

Winkreative

Founded by the publisher, Tyler Brûlé, and headquartered in Zürich, Switzerland it focuses on narrative-based advertising and branding projects.

WKVP

The station took the branding of "IQ 106.9" (for "Intelligence quotient"), and intended to go after CBS Radio's mainstay stations in Philadelphia, KYW (all-news) and WPHT (talk), with a combination of news, information, and conservative-leaning talk that at times would have an irreverent, us-against-them tone.

Woody Pop

It would be the last game released in Japan with the Mark III branding and on a My Card.

Worldeka

Worldeka branding was designed by Landor Associates and has won numerous design awards including the T & T Award for best moment of creativity and the T & T Award for best named new brand.

Yamaha Entertainment Group

A 25-year veteran in the music industry, Chris Gero has spent the last 15 years spearheading Yamaha’s artist branding.

Zeneca

"Zeneca" was an invented name created by the branding consultancy Interbrand.

Zody's

In 1972, the Hartfield-Zodys parent company acquired the Yankee Stores chain of Flint, Michigan, briefly re-branding the stores as Yankee-Zodys, and later as Zodys.


see also