X-Nico

unusual facts about change agent



Captology

This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc.) created for the purpose of changing people's attitudes or behaviors.


see also

Robogals

Robogals' achievements have been recognised on an international level with the awarding of an Anita Borg Change Agent Award by the Anita Borg Institute for Women and Technology.

Social marketing

Speaking of what they termed "social change campaigns", Kotler and Ned Roberto introduced the subject by writing, "A social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept, modify, or abandon certain ideas, attitudes, practices or behavior."