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Wilhelm's area of expertise is Jane austen and her influence on Chick Lit, the genre of women's literature which emerged after the publication of Bridget Jones's Diary by Helen Fielding in 1996.
Margaret Dilloway is a contemporary Japanese-American chick lit novelist, and author of How To Be An American Housewife and The Care And Handling Of Roses With Thorns.
In 2004, they launched their trade paperback chick-lit imprint Making It, and with Charles Ardai they co-founded the Hard Case Crime imprint.
From 2002-2008 Cheiffetz was an Editor at Random House where she published the controversial anthology This Is Not Chick Lit and the debut works of many writers including Karen Abbott.
"Jane Austen invented 'chick lit' (if that term means witty novels that closely observe the details that matter to women), and this intelligent, hilarious book is peopled with wise yet flawed women who, like the best of Austen's heroines, always choose love over 'marrying well.'" -Cathryn Michon, author of "The Grrl Genius Guide to Life"
In an interview by Lev Grossman for Time magazine, John Updike lamented that "the category of 'literary fiction' has sprung up recently to torment people like me who just set out to write books, and if anybody wanted to read them, terrific, the more the merrier. But now, no, I'm a genre writer of a sort. I write literary fiction, which is like spy fiction or chick lit".
The internationally bestselling Girls Night In "chick lit" anthology series she co-edited with author Jessica Adams and columnist Imogen Edwards-Jones made millions for the charity War Child.