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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage.
A Groupement d'intérêt économique (abbreviated GIE; in English Economic Interest Grouping or Economic Interest Group, abbreviated EIG) is a Francophone consortium of related businesses, companies, foundations, organisations or institutes which are formally pooling their efforts for competitive advantage.
Information warfare, the use and management of information technology in pursuit of a competitive advantage over an opponent