Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
Marketing | marketing | Promotion (marketing) | viral marketing | Strategy | strategy | Real-time strategy | real-time strategy | Direct marketing | Search engine marketing | Roland Berger Strategy Consultants | Military strategy | Fish marketing | American Marketing Association | strategy guide | social media marketing | local marketing agreement | Lisbon Strategy | search engine marketing (SEM) | search engine marketing | Referral marketing | Positioning (marketing) | National Security Strategy | Multi-level marketing | multi-level marketing | Milk Marketing Board | Leapfrogging (strategy) | Internet Marketing Consultants, Inc. | Direct-response marketing | direct marketing |
The genesis of Automation Alley can be traced back to Oakland County Executive L. Brooks Patterson’s 1997 State of the County address, where Patterson unveiled his vision for leveraging the combined strength of the county's high-tech companies into a national marketing strategy that could be used as a tool to attract skilled talent and cutting-edge businesses.
Brains use shirt sponsorship for the Welsh rugby union team and the Crusaders as part of their marketing strategy.
As part of its marketing strategy, Pioneer has equipped several noted DJs with the new unit, including Sander Kleinenberg.
Starting with 1911, a totally different marketing strategy was initiated, and the track held only one epic race, the Indianapolis 500, each year.
According to Johnson & Wales University professor Jack Chiaro the name New York System (and less commonly Coney Island System) appeared in Rhode Island in the early 1900s as a marketing strategy when hot dogs were closely associated with New York's Coney Island.
Inbound marketing - a marketing strategy focussing on getting found by customers.
Jiggle television or "kid porn" were terms coined by NBC executive Paul Klein to criticize American Broadcasting Company's television production and marketing strategy under Fred Silverman.
This project is supported by the Retail manager of Volcom, who will provide help and guidance with the redefinition of the product offer and marketing strategy.
Mass Transit Super Bowl is a public transportation plan and marketing strategy conceived for Super Bowl XLVIII and Super Bowl Week, a series of events leading up to the football game on February 2, 2014 between the Denver Broncos and the Seattle Seahawks.
Covering eight channels, including Leadership, Sales, Innovation, Technology, Marketing, Strategy, Human Capital and Governance, the channel features a mixture of one-on-one interviews with Fortune 500 CEOs, business leaders and entrepreneurs, talking-heads programmes and a Meet The Ninja leadership training portal.
The N93i used a different marketing strategy by incorporating Dallas based punk rock band Greyskull in its APAC campaign.
The company's marketing strategy is typified by its extensive utilization of Western celebrities and socialites in its advertising, although Lee Byung-hun was used to promote its jewelry brand, Samantha Tiara.
After a period with Texas Instruments, where his marketing strategy and lobbying led to the acceptance of hand-held programmable calculators throughout the EEC’s education system and a 78% market share for T.I., he accepted an offer from UK based Lex Service PLC.