In 1991, Olson began conducting scholarly interviews of internationally prominent intellectuals including anthropologist Clifford Geertz, linguist Noam Chomsky, deconstructionist Jacques Derrida, postmodern theorist Jean-François Lyotard, philosopher of science Sandra Harding, theorist and cultural critic Donna Haraway, political philosopher Ernesto Laclau, and feminist theorist bell hooks.
Famous for its wine production, it is also home to the Loisium, a centre celebrating and advertising the local wine and built by the American deconstructionist architect Steven Holl.
The single, particularly the B-side, reflects the Residents' boredom with pop music and their tendency to perform deconstructionist covers, perhaps shown most notably on their album The Third Reich 'n Roll.