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The winner receives a modeling contract from Elmer Olsen Modeling Agency, a $100,000 beauty contract from Procter & Gamble, and an editorial spread in Fashion magazine.
Maggie Prescott (Kay Thompson) is a fashion magazine publisher and editor, for Quality magazine, who is looking for the next big fashion trend.
The short was made using kinestasis, the animation of cutouts, mostly fashion magazine cutouts illustrating the lyrics of the song "I Know a Place" by Petula Clark.
Blenda is also the name of a Norwegian laundry soap manufactured by Lilleborg, as well as a Japanese women's fashion magazine.
Formerly with Ford Models, she signed with IMG Models and has appeared on fashion magazine covers such as Vogue, Harper's Bazaar, ELLE and Allure and in fashion shows in New York City, Paris and Milan.
She was a former news presenter of Studio 23's News Central and one of the hosts of the fashion magazine show F on ABS-CBN.
Thompson, who usually worked behind the scenes as a musical director for films, makes a rare appearance on camera as Maggie Prescott, a fashion magazine editor loosely based on Diana Vreeland.
Beginning in 1912, the her fashions were attractively illustrated in the fashion magazine La Gazette du Bon Ton with six other leading Paris designers of the day – Madeleine Chéruit, Georges Doeuillet, Jacques Doucet, Paul Poiret, Redfern & Sons, and the House of Worth.
She was featured in the February 2007 issue of high fashion magazine W, for which she was photographed by Philip-Lorca diCorcia.
Launched in September 2012, published by Martina Mondadori's Memoria Srl in collaboration with Paris-based Les Editions Jalou, the fashion magazine overseen by Memoria's chief executive officer Carlo Mazzoni.
Under her leadership, the stale magazine became a leading American fashion magazine again with top supermodels and fashion photographers such as Patrick Demarchelier.
She once graced the pages of the fashion magazine Vogue and modeled nationally for cosmetics giant Revlon after being chosen as their Charlie Girl ad campaign.