Our Lady of the Abandoned is the patroness of Valencia, and her feast day is celebrated annually every October 12 with the town fiesta.
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Roman Catholics are dominant in the town and annually celebrate the fiesta of parish patron Our Lady of the Immaculate Conception on December 8.
The town's annual fiesta patronal takes place in late January each year and is famous for its dances, including one that recreates a legendary battle between the Achi and the K'iche Maya, declared a UNESCO World Heritage Cultural monument, known as The Rabinal Achí.